DPA! (Dallas Pets Alive!) is a nonprofit dedicated to making North Texas a no-kill community by rescuing cats and dogs at risk of euthanasia and placing them in foster homes until they find their forever families.
To encourage donations, we created a digital campaign that gave rescue pets a simple way to communicate with their owners. Using everyday objects, toys, treats, and leashes, pets appeared to spell out one message: DONATE. The campaign turned a familiar pet behavior into a playful call to action, reminding animal lovers that even a small contribution can help another pet find safety, care, and a second chance at life.
Concept: Pets Helping Pets
Medium: Digital/Social Media/Internet
Title: Hidden Messages
Digital/Social Media
Activation/Awareness
Digital Banners
