Modelo wanted to break free from the tired formula of standard sampling events — same beer, same t-shirt, different bar. To create something truly memorable, we hit the road with the Modelo Custom Shop, a mobile studio that toured cities across the U.S., including Austin, Boston, Chicago, Los Angeles, and New York. At each stop, local artists brought the brand to life by customizing gear live with designs inspired by their city’s culture and stories. Guests didn’t just leave with a sample, they left with one-of-a-kind merch drops and a genuine taste of local creativity.
Results:
3 Consecutive Tours Over 3 Years | 18 Markets | 1900+ Events | 166K,000 Impressions | 127,000 Engagements | 90,000 Samples
Results:
3 Consecutive Tours Over 3 Years | 18 Markets | 1900+ Events | 166K,000 Impressions | 127,000 Engagements | 90,000 Samples
