Problem: Storing wine properly is difficult without proper storage that can accommodate any place.
Insight: People want to protect their wine collection that fits into their current living space.
Concept: The 1% problems no longer involve wine storage.
OOH
TV Scripts
PARTNERSHIP
HELLOFRESH
February 8th is "Laugh and Get Rich" day.  For every person that purchases a Miele wine storage unit will receive a HelloFresh cheese and sausage plate delivered to their home by none other than a professional butler that will wait on them for 2 hours while they enjoy the finer things in life. 
PR STUNT
CONVENIENCE STORE
To experience what luxury is like Miele is opening a convenience store fully catered to the rich and well off. The most expensive snacks, drinks, and everything the world has to offer will be located at the MieleMart. $100 cup of Joe, Beluga Caviar station for that extra something on your hot dogs, white truffle infused coconut water are just some of the luxuries you will find here. Experience what the wealthy's convenience store is like in your own backyard.  
Team:
Barbrianna Adams: AD
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