Problem: LensCrafters is losing business to new online subscription services.
Insight: When you first put on a new prescription everything leaves you in awe.
Concept: Be moved by everything.
Richmond Ad Show winner for Print/Magazine & Integrated Campaign.
PRINT
OOH
IN-STORE
TV
SOCIAL
MERCH
TEAM:
ST: Cara Coffin
Photography: Gracie Hagen
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