QuickBooks is often viewed as a business finance tool rather than a personal finance manager. Most financial problems don’t start with a recession, a surprise bill, or bad luck. They start with everyday decisions. By confronting the uncomfortable truth that we’re often our own worst financial enemy, QuickBooks helps people identify costly habits, stay accountable, and make smarter decisions with their money.
Problem: QuickBooks is typically viewed as a business finance app rather than a personal finance manager.
Insight: All financial issues stem from you.
Concept: The biggest risk to your finances is you.
OOH
Radio
Social
UX
CHROME EXTENTION
Be notified of your monetary limitations right before you make a purchase online.
PR stunt
POP-UP
Quickbooks is helping to eliminate buyers remorse by giving you a chance to reflect on your next purchase.
AD: Jan Junloy