Problem: No one thinks of BAND-AID until an injury occurs.
Opportunity: B2B Campaign for the blue collar industry with a focus on safety prevention.
Concept: Make safety a priority in the workplace.
PRINT
ON-SITE
BAND-AID & FIRST AID KITS
On-site kits located throughout factories, warehouses, and other related work areas.
SAFETY DESK CALENDARS
Daily reminder that safety in the workplace is paramount.
RETAIL
PACKAGING
Limited edition reusable tin packaging.
PARTNERSHIPS
BAND-AID x CARHARTT WORKWEAR
BAND-AID and Carhartt limited edition workwear line with signature pockets specifically designed to hold BAND-AID related products. Pockets will be lined and waterproof to protect bandages until they are ready to be used.
BAND-AID x OSHA
BAND-AID safety awards sponsored by OSHA will be presented to companies that demonstrate exceptional safety practices in the workplace. 
BAND-AID x OSHA
Vehicle magnets given by OSHA to show that a company is safety driven.
AD: Joie Ha
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