tHE REALITY WE LIVE IN
Each year, over three million children are vulnerable due to active shooters. As staggering as that is, it is now a part of our daily lives.
CONFRONTING THIS
Schools are implementing active shooter drills to prepare for an event like this. The main goals are to hide and wait for first responders.
The Problem
Most school shootings last 13 minutes, while it takes first responders 18 minutes to arrive. As of now, time is not on our side.
IMPROVEMENt MEANs A FASTER RESPONSE
Active Uniform Response Alert, or AURA, is a two-part system that uses an improved Hue lighting system as well as an app to alert school administrators, faculty, and first responders to a shooting event.
aurA liGHTs
Hue lights are a combination of light changing bulbs and a bridge that connects to WiFi. The new bridge will include auditory sensors that can recognize a gun being discharged and triangulate the sound allowing the lights to pinpoint the exact location while sending this information to the AURA app.
FACULTY
The app will be equipped with a panic feature that will alert school administrators and first responders of an event in progress. Faculty can send an alert before a shot has been fired using the panic button on the app.
FIRST RESPONDERS
AURA will notify law enforcement and other first responders of an emergency in progress. The app will show each shot fired in realtime, allowing first responders to have a set of eyes on the shooter with every shot taken.
PROGRESS TO SAVE LIVES
Improving the response time of law enforcement and first responders will save more children's lives, maybe even yours.
IN-STORE PACKAGING
A portion of all Philips profits from lighting sales will fund AURA and the cost of installing it within schools. In-store displays and new packaging will inform consumers about AURA and how each purchase helps save lives.
PAckAGINg
MICROSITE
To expand on AURA, customers will be directed to a microsite to see exactly how AURA functions.
MY ROLE:
Idea Man
Concept
Research
UX
Film editing
Writing